George J. Roth is a husband to an amazing woman (for over 36 years), father of two wonderful children, and a grandfather to the most incredible kids ever. Since discovering the power of the Infinite Banking Concept (IBC) in early 2011, he has practiced and taught privatized banking to hundreds of clients. He is an engineer by trade, has owned and operated multiple businesses and is a Canadian Air Force veteran. IBC captured his analytical mind, entrepreneurial spirit, and desire to serve others. He considers it his duty and purpose to help others discover this powerful and life-changing process.

The ever-increasing tax-free generational wealth transfer, which is practiced by the wealthy every day and has been for centuries, is one of his favorite attributes of this personal banking system. Our ability as parents and grandparents to provide such a powerful tool to our loved ones – to help them achieve any financial goal with certainty and control – is truly amazing.

Jose Atencio emigrated to Canada in 2013 with his wife and children, escaping the socialist nightmare of the Venezuelan state. Having personally experienced hyperinflation, food shortages, and blackouts, he possesses firsthand knowledge of what others only theorize about. His unique life experience, coupled with an unquenchable thirst for knowledge and excellence, allows him to offer clients a distinctive perspective and unconventional financial advice.

After building a successful career in IT for some of the largest corporations in the world, Jose discovered the Infinite Banking Concept in 2023. Implementing it personally strengthened his conviction to share this powerful strategy with fellow Canadians. An avid reader and student of the works of Rothbard, Hazlitt, Hayek, Nash, and other influential thinkers, Jose continuously researches and innovates, seeking new ideas to help his clients protect and grow their capital, sheltered from state overreach and taxation.